Towards a Purely Behavioral Definition of Loss Aversion
نویسندگان
چکیده
منابع مشابه
Losses loom larger than gains in the brain : Neural loss aversion predicts behavioral loss aversion
One of the most robust phenomena in behavioral studies of decision making is loss aversion, the tendency for people to exhibit greater sensitivity to losses than to equivalent sized gains. We measured brain activity while individuals decided whether to accept or reject gambles without feedback. This design isolated activity reflecting decisions without contamination by the anticipation or exper...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2012
ISSN: 1556-5068
DOI: 10.2139/ssrn.2028146